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Marks First New Market Mobile Launch of 2021 Through Deal With Bay Mills Resort and Casino

BOSTON, January 19, 2021 — DraftKings Inc. (Nasdaq: DKNG) today announced the upcoming launch of its mobile Sportsbook and Casino app for January 22nd. Fans in the Great Lakes State can soon place bets on their favorite leagues and teams through America’s top-rated sportsbook app as well as play a variety of iGaming options such as blackjack, roulette and slots. The launch of DraftKings Sportsbook in Michigan follows an expansive year during which DraftKings broadened its national sportsbook product footprint to include Colorado, Illinois, Iowa and Tennessee. Upon successful launch on Friday, the company will be live with mobile sports betting in 11 states, which is more than any other company in the industry.

“Foremost, we would like to thank Bay Mills for their tremendous support in bringing DraftKings to the great state of Michigan,” said Jason Robins, DraftKings co-founder, chairman and CEO. “We are confident that our mutual commitment to product innovation and customer experience will serve as a solid foundation as we soon introduce Michiganders to the signature DraftKings experience.”

The historic Bay Mills Resort & Casino is the state’s longest-operating gaming facility and has been instrumental in providing access to DraftKings’ online sportsbook and casino to the state of Michigan.

DraftKings Sportsbook is an established, American-born company that provides a safe and secure betting platform. If you want to bet with DraftKings Sportsbook in your state and it is not yet legal, we encourage you to reach out to your state lawmakers. CONTACT YOUR STATE LAWMAKERS.

“We look forward to officially launching our partnership with DraftKings and bringing a new aspect of gaming entertainment to our fellow Michiganders,” said Bryan Newland, Indian Community Chairman, Bay Mills. “Online gaming and sports betting will help our tribe and our casino move solidly into the future.”

In addition to DraftKings’ wide array of traditional and unique betting opportunities, customers in Michigan can expect several promotions, including those related to the four professional sports teams and a number of Division I collegiate football and basketball programs. As DraftKings is now an official sports betting and casino partner of the Detroit Pistons, customers can play team-specific, free-to-pay pools, odds boosts and more.

  1. We are regulated by the New Jersey Division of Gaming Enforcement as an Internet gaming operator in accordance with the Casino Control Act N.J.S.A. 5:12-1 and its implementing regulations.
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To celebrate the eventual launch, DraftKings is offering new customers in Michigan two Double Your Money opportunities including:

  • Friday, January 22: Double your money on the Detroit Pistons to score a 3-point shot
  • Friday, January 22 – Sunday, January 24: Double your money on any NFL team to score a Conference Championship touchdown

DraftKings Casino features a wide variety of games within its library, including 17 blackjack, six roulette and three Baccarat exclusive offerings that will all become available to Michigan customers alongside DraftKings Sportsbook.

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DraftKings Sportsbook, DraftKings Casino and the DraftKings daily fantasy products are available via iOS and Android here.

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About DraftKings

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company created to fuel the competitive spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets, including Arkansas and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and retail betting for major U.S. and international sports and operates in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania, Tennessee and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.

About Bay Mills

Bay Mills Resort & Casino is an enterprise of the Bay Mills Indian Community and is the longest operating casino in Michigan. Located in Brimley Michigan, Bay Mills is an exciting entertainment destination along the shoreline of Lake Superior. With a wide assortment of slots and table games, bars and restaurants, a scenic 18-hole golf course, and a 143-room hotel, Bay Mills is the perfect gateway to adventure in the Upper Peninsula. For more information visit us online at BayMillsCasinos.com.

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Forward-Looking Statements

Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995, as amended. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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DraftKings clawed its way to the top of the multimillion-dollar daily fantasy sports industry by maximizing the most visceral appeal of its product — the chance to win large sums of money in a single day. That potentially making any sporting event, regardless of its participants, one of keen interest.

That seductive quality has enticed plenty of sports fans — approximately 10 million of them according to co-founder Matt Kalish — to at least give DraftKings’ daily fantasy sports (DFS) offerings a try at one point or another.

The company kickstarted a new era when DraftKings Sportsbookofficially went live Aug. 6. Being the new kid on the block brings plenty of challenges; managing to capture the same level of engagement with the sports betting customer as they do with those on the DFS side is one of the bigger ones.

Spicing up conventional sports betting

Traditional sports betting can be a notably more “static” product than DFS on the surface. Many traditional wagers hinge on end-of-game outcomes. And many bettors may only have action on a handful of contests on, say, a typical NFL Sunday. Conversely, the DFS player could potentially have a stake to some degree in every game being played if they’ve created enough lineups.

Not averse to thinking outside the box, DraftKings Sportsbook has multiple features that allow bettors to have many skins in the game during the game. These are in addition to the conventional array of tried-and-true sports betting options, including:

However, they’ve also literally made every “event within the event” potentially mean something by making all of them wagerable.

Every point in tennis. Every play in a football game. Shoot, every pitch in a baseball game. They all have odds assigned within DraftKings Sportsbook, allowing you to plunk some money down on, say, whether Tom Brady’s next pass successfully finds its target or falls incomplete.

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For example, DraftKings Sportsbook offered in-play golf bets on every hole for Tiger Woods and Rory McIlroy during the PGA Championship. Bettors could watch live action of those featured players on the PGA Championship app and bet on every shot on the DraftKings Sportsbook app, with the odds changing on the fly.

Having that kind of in-play action certainly helps glue a fair share of eyeballs to a game, not to mention the DraftKings Sportsbook app. And while, admittedly, DK is far from the only operator offering in-game betting (it’s already big in Europe), there’s another innovative feature they can actually claim all their own for the moment — a revolutionary “live ticket” system.

Think sports betting meets day trading, in the purest sense. Except, in this case, you won’t hear a chaotic cacophony of “buy!” and “sell!” — the action all takes place over a matter of seconds within the serenity of a bettor’s smartphone or mobile device.

Simply put, any open bet on DraftKings Sportsbook — even those that fully hinge on end results — can be assigned a value based on what’s happening as the contest unfolds.

In DraftKings Sportsbook, you can monitor that potential value of your wager — which fluctuates as lines adjust for in-game events — and jump off at any point in time you feel is particularly advantageous. A click on the Cash Out button that appears on every open betting ticket is all it takes.

The live ticketing system even applies if you have suddenly second thoughts about taking a stake in multiple games. In other words, you can jump off a parlay just as easily as you can a single-game ticket.

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DraftKings Sportsbook becomes the first to offer the live ticket system in the United States, and it’s a feature that could certainly help it carve out a niche in what is already a crowded online sports betting market in New Jersey. The fact that bettors can take advantage of the price they locked in when they opened their betting ticket — particularly when there’s a drastic change in circumstances, such as injury to a key player — is likely to appeal to a sizable segment of the customer base.